New! Weekly Arrivals shop now. Quinn and Austin baby boy and girl laying on bed. swaddle and knotted gown
New! Weekly Arrivals shop now. Quinn and Austin baby boy and girl laying on bed. swaddle and knotted gown
New! Zipper Footies cutest outfit - from head to toe. Shop Now! Toddler Boy with baby sister girl laying on bed.
New! Zipper Footies cutest outfit - from head to toe. Shop Now! Toddler Boy with baby sister girl laying on bed.
Sweatshirt Romper Desktop Banner - New! Meet our sweatshirt rompers click here to shop now. baby girl and bow on a blanket
Sweatshirt Romper Desktop Banner - New! Meet our sweatshirt rompers click here to shop now. baby girl and bow on a blanket
Created by a nicu nurse banner. Dedicated to function and style - shop baby essentials. Baby boy in wren ribbed in gown

Created by our founder, Karen

Designed with love, usability and beauty in mind

Original Prints & Designs

Stretchy to grow as your baby does

Weekly launch of new product

Breathability helps regulate temperatures

Woman owned and operated

Soft and snuggly fabrics feel amazing

Created with love by a NICU nurse

500,000 happy moms & babies

Karen Image - baby in hospital basket in finley outfit and swaddle. karen wearing the everyday dress

xo, karen

Karen's Story

Lou Lou in Real LIfe

#babysfirstloulou

Siblings in Lou Lou and Company top + bottoms. Big sister in Rachel, Big brother in miles, triplets in penelope, gemma, and bea top + bottoms.

UGC content of Baby boy in miles swaddle and ivory beanie.

Baby Girl in Rachel Cloud Muslin Bubble Romper with an audrey headband laying in a bassinet

baby boy in lincoln gown and top knot hat laying on a blanket

Big Toddler Sister in Cream Play Set with baby sister in hospital basket with a finley swaddle.

baby girl newborn in finley top and bottoms. laying in a snuggle me.

Baby newborn girl in rachel swaddle and cinnamon velvet knot. in hospital basket with a hello my name is lucy quinn sign.

Newborn boy in gibson newborn top and bottoms with a camel beanie with a carter jay name sign.